Our story

We started with a parcel from home, opened on a kitchen floor in Canada

Our first winter in Canada, the fridge was full and nothing tasted like anything. Then a box arrived. Brown cardboard, tape wrapped three times around, our name written in marker in that handwriting you would recognise anywhere. It had travelled eleven thousand kilometres and taken twenty-two days.

We sat on the kitchen floor and cut it open with a house key. Inside: chivda in an old Bournvita jar, chaklis in newspaper, a packet of theplas that had gone slightly soft, and a torn piece of paper in the corner that said “beta, khaana khaya?”. Nobody spoke for a bit. Then everyone talked at once. It was minus fourteen outside and for twenty minutes the apartment smelled exactly like home.

The note was always the best part

We noticed something after a few of those boxes. We finished the snacks in a week. We kept the notes. They went on the fridge, in wallets, inside phone cases. The food was the excuse — the message was the gift.

And every time we tried to send something back — for a birthday, a new job, a hard week — the pack itself said nothing. Just a barcode and an MRP. All that feeling, wrapped in a stranger's label.

So we put the note on the pack

Apni Potli is a small kitchen and a small printer, packing for people across India. Three mixes — Classic, Festive and Spicy — each in a regular and a certified organic version. You pick a design or build your own with our AI studio: your brand, a meme you and your sister keep sending each other, a line that got someone through a bad month, a festival greeting with their name spelled right. We print it, fill it, seal it, ship it. Five packs minimum, because below that the print setup costs more than the food.

Half our orders are gifts — Diwali hampers, rakhi couriers, farewell desks, joining kits. The other half are people stocking their own shelf with something that has their own name on it. Both are the same thing, really: proof that someone was thinking of you.

What we won't do

We don't print hate speech, slurs, someone else's logo or licensed characters. Our AI assistant refuses any attempt to copy an established brand and offers original ideas instead, and a human reads every line before it goes to the press. If yours doesn't pass, we email you and refund in full — no bots, no silent cancellations.